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Mark S. Carroll's avatar

The most dangerous business ideas are often the ones that sound too ordinary to brag about.

That is the pattern I keep seeing here. Not genius products. Not mystical innovation. Just people spotting an annoying friction, solving it cleanly, and getting paid because everyone else was too busy chasing something sexier.

That is a useful corrective.

A lot of money hides in businesses that look unimpressive from a distance and obvious in hindsight.

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