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DEEP DIVE
A one-man website of tractor specs makes $46,000 a month. There are 14 categories where you can build the same thing.
60,000 people a day visit a website that lists the horsepower of tractors.
I know how that sounds. When I say tractor website you’re probably picturing news, reviews, maybe a buying guide. It’s none of that. It’s specs. Just specs. Engine displacement, PTO horsepower, wheelbase, hydraulic flow, what year the thing was made. One row per model. 17,788 models. 173 brands.
That’s the whole site. A giant table.
It’s called TractorData.com, and one guy runs it. Peter Easterlund, out of Prior Lake, Minnesota. You don’t have to take my word for the scale of it either. His own contact page says the site gets over 60,000 visitors on any given day, and right underneath, almost apologetically, that he reads every email himself because “I am one person.”
It pulls around $46,000 a month on 1.2 million monthly visits, nearly all of it display ads. It’s making $500,000 a year with no staff, no inventory, no customer support queue, and a website design that hasn’t meaningfully changed in a decade.
Now here’s the part I actually want you to sit with.
TractorData isn’t a tractor business. It’s a spec database business. Tractors are just the thing Peter happened to grow up around. The model underneath it is sitting wide open in a dozen other categories right now, where people type a model number into Google every single day and land on a forum post from 2011 with three replies and no answer.
This issue is about finding one of those and building the site that owns it.
Below the paywall:
Why did a site that started as a college fan page in 2000 survive Panda, three core updates, and now AI Overviews, when review blogs with ten times the writing got wiped out?
What’s the one thing you can see in a search result that tells you a category is still open?
How do you compile 5,000 to 15,000 rows of spec data in 60 days without turning yourself into a data-entry clerk, and where does the data legally come from?
Which 14 categories look open right now, and which 6 look open but are already taken?
What’s Peter leaving on the table, and what’s the revenue stack you’d build instead?
Where does this thing break?